| About Me
Hello there, nice to meet you!
Thanks for taking a moment to learn about me. I'm Sridivya, an IT graduate who discovered the captivating world of UI/UX design. What started as exploration quickly grew into a genuine passion.
After completing a UI/UX course in Bangalore in 2020, I embraced opportunities as a product designer. Despite the challenges of the pandemic, I resiliently built my portfolio, freelanced for small companies, and gained 3+ years of experience as a UX designer across various firms and domains. To deepen my knowledge, I pursued and recently graduated with a Master's in Human-Computer Interaction from Indiana University.
What drives my love for design? Turning challenges into possibilities, solving complex problems, and finding joy in creating meaningful solutions. I'm on a mission to bridge gaps, improve experiences, and craft products that resonate—from accessibility to aesthetics, adding a touch of magic.
I'm now seeking an opportunity where I can make a genuine impact and design experiences that people don't just like—they love. Let's connect and create something extraordinary!
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How to pronounce my name
| Work Experience
Jan 2023- Dec 2024
Indianapolis, IN
Graduate Research Assistant
Indiana University, Luddy School of Informatics, Computing & Engineering
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Conducted research on 9 popular social media platforms, including Facebook, Reddit, Instagram and TikTok, as part of Google-funded project aimed at improving accessibility for visually impaired individuals
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Analyzed user interfaces and navigation of social media applications, utilizing voice-over feature to identify accessibility challenges faced by visually impaired users
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Documented 6 different findings, providing actionable recommendations, and presenting to stakeholders and Google representatives
May 2024- July 2024
Nashville, TN
UX/UI Design Intern
Petsense by Tractor Supply Company
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Conducted in-depth research on groomers' appointment and customer booking platforms, identifying inefficiencies and user experience gaps
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Collaborated with marketing, business, and IT teams to understand pain points in customer and groomer workflows, highlighting the need for a unified platform
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Conducted interviews with groomers, revealing challenges with multiple platforms and identifying key gaps such as lack of upfront price estimations and complex booking processes
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Created detailed user journey maps and analyzed funnel metrics to pinpoint opportunities for improving business, revenue, and customer base
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Prioritized essential features for a unified platform, working closely with cross-functional teams to streamline appointment management
May 2021- Oct 2022
Bangalore, India
UX Designer
CasaOne
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Led wireframing, prototyping, and information architecture phases of website design and collaborated with cross-functional teams to ensure seamless integration of design and user experience enhancements
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Leveraged Hotjar and Google Analytics to conduct thorough user experience analysis, identifying pain points in website navigation and usability, and implemented strategic redesigns to improve user satisfaction and drive higher conversion rates
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Achieved a 10% increase in conversion rates by modifying check-out process based on data analysis and user feedback
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Collaborated with marketing, product, engineering, and sales teams in design and placement of website banners and optimized color schemes during key holiday campaigns
Feb 2021- Apr 2021
Bangalore, India
Product Designer
Greedy Games
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Designed and implemented features for popular mobile game ‘Panda Draw’, including creation of private rooms, friend request functionality, and friend invitations, garnering in over 1 million downloads on Google Play Store
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Built user interface for tarot card and horoscope mobile application for android devices, resulting in over 100k downloads and a rating of 4.6/5 on Google Play Store
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Revamped company’s website by introducing key sections such as ‘About Us’, ‘Contact Us’, and ‘Careers’ enhancing company’s online presence and user experience
Jul 2020- Jan 2021
Bangalore, India
UI/UX Designer
At Quest Sustainable Solutions Pvt Ltd
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Led rebranding initiative by creating company’s logo and overhauled website’s landing page
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Conceptualized and designed a B2B dashboard to monitor and track company’s carbon emissions
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Created graphics, creatives for social media platforms including children E-books, resulting in a 10% increase in engagement
| Education
Jan 2023- Dec 2024
Indianapolis, IN
Masters in Human Computer Interaction
Indiana University, Luddy School of Informatics, Computing & Engineering
Oct 2019- Feb 2020
Bangalore, India
UI/UX Designer Pro Certification Course
DesignBoat UI/UX School
Jun 2015- Apr 2019
Visakhapatnam, India
Bachelor of Technology in Information Technology
Anil Neerukonda Institute of Technology and Sciences
| Personal Space
Step into my personal playground, where you'll find a dash of everything! From wielding a paintbrush to freezing moments in time, whipping up culinary delights, gliding on skis, twirling on ice, nurturing plants, diving into volunteer activities, and soaking up knowledge in workshops—I'm a fun enthusiast with a love for learning and trying out new things!
